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In a recent video call, Breitling’s chief executive, Georges Kern, unwrapped the . Swiss luxury watchmaker Breitling AG is making its first major acquisition, buying Universal Genève in an attempt to revive a brand that has faded since its heyday decades ago. In a recent video call, Breitling’s chief executive, Georges Kern, unwrapped the story, saying the company had invested “around 60 million Swiss francs” (.5 million) for the rights to . Swiss luxury watchmaker Breitling AG is making its first major acquisition, buying Universal Genève in an attempt to revive a brand that has faded since its heyday decades ago.
In a surprise announcement, Swiss watch brand, Breitling, said Tuesday that it has acquired historic Swiss watchmaker, Universal Genève, marking a new chapter for the brand known for its .
Breitling has purchased Universal Genève, a once-coveted watch line that has been mostly dormant for decades. A filing from the Hong Kong-based Stelux Group, Universal Genève’s current owner, said that Breitling is paying 60 million Swiss francs, or approximately million, for the brand. Private equity investor Partners Group has taken control of Breitling after increasing its stake from the 25% it acquired in 2021 to over 50%. The transaction values Breitling at .5 billion, according to Bloomberg. Morgan Stanley estimated Breitling’s turnover at CHF 680 .
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Universal Genève To Relaunch Under The Same Ownership As Breitling. Breitling and Partners Group acquire the historic watchmaking brand, say it will relaunch "fully aware of the task at hand and the profound heritage we are set to uphold."
Swiss luxury watch maker Breitling AGis making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago. Swiss luxury watch maker Breitling AG is making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago. Partners Group, which almost entirely owns Breitling, has announced its acquisition of Universal Genève for about CHF60 million (payable over five years) from Stelux Holdings, a Hong Kong-based company whose portfolio includes watch brands and .
On 12 December, the watchmaking house announced the acquisition of Universal Genève, marking a new chapter for the brand renowned for its horological artistry and innovation.
In a recent video call, Breitling’s chief executive, Georges Kern, unwrapped the story, saying the company had invested “around 60 million Swiss francs” (.5 million) for the rights to . Swiss luxury watchmaker Breitling AG is making its first major acquisition, buying Universal Genève in an attempt to revive a brand that has faded since its heyday decades ago. In a surprise announcement, Swiss watch brand, Breitling, said Tuesday that it has acquired historic Swiss watchmaker, Universal Genève, marking a new chapter for the brand known for its . Breitling has purchased Universal Genève, a once-coveted watch line that has been mostly dormant for decades. A filing from the Hong Kong-based Stelux Group, Universal Genève’s current owner, said that Breitling is paying 60 million Swiss francs, or approximately million, for the brand.
Private equity investor Partners Group has taken control of Breitling after increasing its stake from the 25% it acquired in 2021 to over 50%. The transaction values Breitling at .5 billion, according to Bloomberg. Morgan Stanley estimated Breitling’s turnover at CHF 680 . Universal Genève To Relaunch Under The Same Ownership As Breitling. Breitling and Partners Group acquire the historic watchmaking brand, say it will relaunch "fully aware of the task at hand and the profound heritage we are set to uphold."
Swiss luxury watch maker Breitling AGis making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago. Swiss luxury watch maker Breitling AG is making its first major acquisition, buying Universal Geneve in an attempt to revive a brand that has faded since its heyday decades ago. Partners Group, which almost entirely owns Breitling, has announced its acquisition of Universal Genève for about CHF60 million (payable over five years) from Stelux Holdings, a Hong Kong-based company whose portfolio includes watch brands and .
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