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0 · Burberry technology
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Here we look at the ways it is using big data and artificial intelligence solutions to better connect with customers, boost retail performance and even detect counterfeits. 5 ways Burberry is using tech to transform high-end retail. Burberry’s digital director, Jon-Paul Brett, talks about sustainability, hybrid working, tech partnerships and how . Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology.Burberry and digital production agency Koffeecup have teamed up to develop a new software that is revolutionising fashion design and engineering. The application merges gaming technology .
So, how is this iconic brand leveraging digital transformation to accomplish this and drive growth? According to its VP of digital technology Rajeev Aikkara, Burberry has remained . As brick-and-mortar stores become less important and online presence offers a way to stay connected with consumers frequently, Burberry gets the message loud and . In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model .
By using AR, Burberry is creating a more engaging and immersive shopping experience that allows customers to interact with products in a way that wasn’t possible before. Burberry has regained the top spot in the omnichannel ranking thanks to the British brand’s comprehensive digital customer service offering and strong presence across markets . British fashion brand Burberry is one of the most recognized luxury clothes labels in the world. Starting in 2006, the company aimed to reinvent itself as an “end to end” digital .
Burberry technology
Here we look at the ways it is using big data and artificial intelligence solutions to better connect with customers, boost retail performance and even detect counterfeits. 5 ways Burberry is using tech to transform high-end retail. Burberry’s digital director, Jon-Paul Brett, talks about sustainability, hybrid working, tech partnerships and how the luxury retailer is using AI to create a ‘phygital’ customer experience. Ann-Marie Corvin reports. Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology.
Burberry and digital production agency Koffeecup have teamed up to develop a new software that is revolutionising fashion design and engineering. The application merges gaming technology and design to significantly speed up and simplify the process of placing prints onto garments. So, how is this iconic brand leveraging digital transformation to accomplish this and drive growth? According to its VP of digital technology Rajeev Aikkara, Burberry has remained focused on redefining and elevating the consumer experience.
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As brick-and-mortar stores become less important and online presence offers a way to stay connected with consumers frequently, Burberry gets the message loud and clear–and are reaping the benefits of following technology. In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. By using AR, Burberry is creating a more engaging and immersive shopping experience that allows customers to interact with products in a way that wasn’t possible before. Burberry has regained the top spot in the omnichannel ranking thanks to the British brand’s comprehensive digital customer service offering and strong presence across markets worldwide.
British fashion brand Burberry is one of the most recognized luxury clothes labels in the world. Starting in 2006, the company aimed to reinvent itself as an “end to end” digital enterprise. Its strategy was to use Big Data and Artificial Intelligence (AI) to boost sales and customer satisfaction. Here we look at the ways it is using big data and artificial intelligence solutions to better connect with customers, boost retail performance and even detect counterfeits. 5 ways Burberry is using tech to transform high-end retail. Burberry’s digital director, Jon-Paul Brett, talks about sustainability, hybrid working, tech partnerships and how the luxury retailer is using AI to create a ‘phygital’ customer experience. Ann-Marie Corvin reports.
Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology.
Burberry and digital production agency Koffeecup have teamed up to develop a new software that is revolutionising fashion design and engineering. The application merges gaming technology and design to significantly speed up and simplify the process of placing prints onto garments. So, how is this iconic brand leveraging digital transformation to accomplish this and drive growth? According to its VP of digital technology Rajeev Aikkara, Burberry has remained focused on redefining and elevating the consumer experience. As brick-and-mortar stores become less important and online presence offers a way to stay connected with consumers frequently, Burberry gets the message loud and clear–and are reaping the benefits of following technology. In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment.
By using AR, Burberry is creating a more engaging and immersive shopping experience that allows customers to interact with products in a way that wasn’t possible before. Burberry has regained the top spot in the omnichannel ranking thanks to the British brand’s comprehensive digital customer service offering and strong presence across markets worldwide.
Burberry intelligence technology
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what technologies burberry are using|Burberry digital retail
