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0 · The Unstoppable Rise Of Miu Miu
1 · The Meaning of the Miu Miu Girl
2 · How Miu Miu Became Fashion’s Biggest Success
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Miu Miu, the prickly little sister brand to Prada, has found a way to not be boring. Models with wind-wrecked hair wear turtlenecks over gem . An aesthetic was born that blends notes of naivety — like uniform dressing and . Miu Miu, the prickly little sister brand to Prada, has found a way to not be boring. Models with wind-wrecked hair wear turtlenecks over gem-encrusted underwear. (No pants, obviously.) Their. An aesthetic was born that blends notes of naivety — like uniform dressing and academic accents — with mature autonomy via risqué hemlines and unexpected final touches. The Miu Miu girl is deliciously contradictory and undeniably self-aware, and in 2024, her image is more in demand than ever.
Miu Miu’s high started in 2021 with its SS22 viral micro mini. At the time, experts wondered whether the skirt’s media appeal — on magazine covers and TikTok feeds — would translate to sales. Then its upward trajectory took off.
Sister brand Miu Miu played a starring role: fourth-quarter sales rose a staggering 82%. What’s the secret sauce? “Luxury fashion houses have been playing close attention to the popularity of the Y2K aesthetic among fashion shoppers and TikTok users. Miu Miu's ability to incorporate elements of nostalgia in their SS22 collection really paid off,” says Camilla Clarkson, communications director at global fashion shopping platform Lyst.
Everything about Miu Miu, including brand history, design, most iconic shoes and bags, and Filipino celebrities spotted wearing it. It's one of the coolest designer brands that fashion insiders can't get enough of! Their popularity goes far beyond the border of South Korea. Momo’s influence in Japan, as well as Minnie’s popularity in Southeast Asia, help Miu Miu tap into these regions. She expects Miu Miu to maintain about a quarter of the group’s revenues and forecasts a normalisation in its growth rate from 2025 to the high to mid-single digits. Solca adds: “We are ahead of consensus on fiscal year 2025, and the Prada brand is decelerating. We expect Miu Miu’s [sales growth percentage] to move to the high 20s.”. Key insights. Growth at Prada’s Miu Miu label is far outpacing the wider luxury market: retail sales were up 58 percent in 2023, and accelerated by 82 percent in Q4. The brand’s success is due to a product and styling revamp that speaks to a broad church of consumers, “conversational” pieces and strengthened operations.
The Unstoppable Rise Of Miu Miu
This Miu Miu show felt, somehow, like a profound and meaningful shift, a true embracing of the moment and, maybe, a utopian echo of a not too distant future. It used an existing attitude – a bold and exciting one – to jolt fashion out of . Miu Miu, the prickly little sister brand to Prada, has found a way to not be boring. Models with wind-wrecked hair wear turtlenecks over gem-encrusted underwear. (No pants, obviously.) Their. An aesthetic was born that blends notes of naivety — like uniform dressing and academic accents — with mature autonomy via risqué hemlines and unexpected final touches. The Miu Miu girl is deliciously contradictory and undeniably self-aware, and in 2024, her image is more in demand than ever.
Miu Miu’s high started in 2021 with its SS22 viral micro mini. At the time, experts wondered whether the skirt’s media appeal — on magazine covers and TikTok feeds — would translate to sales. Then its upward trajectory took off. Sister brand Miu Miu played a starring role: fourth-quarter sales rose a staggering 82%. What’s the secret sauce? “Luxury fashion houses have been playing close attention to the popularity of the Y2K aesthetic among fashion shoppers and TikTok users. Miu Miu's ability to incorporate elements of nostalgia in their SS22 collection really paid off,” says Camilla Clarkson, communications director at global fashion shopping platform Lyst. Everything about Miu Miu, including brand history, design, most iconic shoes and bags, and Filipino celebrities spotted wearing it. It's one of the coolest designer brands that fashion insiders can't get enough of!
Their popularity goes far beyond the border of South Korea. Momo’s influence in Japan, as well as Minnie’s popularity in Southeast Asia, help Miu Miu tap into these regions.
She expects Miu Miu to maintain about a quarter of the group’s revenues and forecasts a normalisation in its growth rate from 2025 to the high to mid-single digits. Solca adds: “We are ahead of consensus on fiscal year 2025, and the Prada brand is decelerating. We expect Miu Miu’s [sales growth percentage] to move to the high 20s.”.
Key insights. Growth at Prada’s Miu Miu label is far outpacing the wider luxury market: retail sales were up 58 percent in 2023, and accelerated by 82 percent in Q4. The brand’s success is due to a product and styling revamp that speaks to a broad church of consumers, “conversational” pieces and strengthened operations.
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The Meaning of the Miu Miu Girl
How Miu Miu Became Fashion’s Biggest Success
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why is miu miu so popular|The Meaning of the Miu Miu Girl
