prada frontpack koolhaas | Rem Koolhaas: ‘There’s nothing frivolous about fashion’ prada frontpack koolhaas During Prada’s recent show in Milan the brand’s long-term collaborator, architect Rem Koolhaas, explains why fashion is a deeply serious design discipline. $504.00
0 · Rem Koolhaas: ‘There’s nothing frivolous about fashion’
1 · Ready to wear Rem's 'frontpack'? Koolhaas, Herzog & de Meuron
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In her latest interpretation of the material, Prada asked the architects Rem Koolhaas and Herzog & de Meuron — with whom she collaborates regularly — to design . During Prada’s recent show in Milan the brand’s long-term collaborator, architect Rem Koolhaas, explains why fashion is a deeply serious design discipline.
In her latest interpretation of the material, Prada asked the architects Rem Koolhaas and Herzog & de Meuron — with whom she collaborates regularly — to design . During Prada’s recent show in Milan the brand’s long-term collaborator, architect Rem Koolhaas, explains why fashion is a deeply serious design discipline.
Koolhaas, whose firm OMA has worked with Prada for nearly 20 years, explains the “resistance to luxury” behind the Spring 23 set. Citing the “inconvenience and slowness” of conventional backpacks, which must be removed to locate possessions, Koolhaas solved the problem with a frontpack — a .
Koolhaas came up with a “frontpack.” Herzog and De Meuron rustled up a bag printed with a jumble of letters because, as Prada explained, “They spoke about text and . Shaped to be carried on the front, Koolhaas' Frontpack with rounded edges and zipped compartments is designed with practically in mind: all contents are easily accessible, .
"In 1984, Prada was single-handedly responsible for the return of the backpack. It became the preferred urban personal-goods bag," says Koolhaas.
In this interview, originally published by Metropolis Magazine as " Koolhaas Talks Prada," Rem Koolhaas explains the reasoning behind this new approach, and how they . Prada’s show sets have become intrinsic to the presentation of the house’s collections. They are designed by the Rotterdam-based OMA/AMO, led by the eminent Dutch . Rem Koolhaas and OMA have designed four geometric rooms for the Prada FW Menswear 2021 Collection show, exploring sensory stimulation through texture and color. In her latest interpretation of the material, Prada asked the architects Rem Koolhaas and Herzog & de Meuron — with whom she collaborates regularly — to design .
During Prada’s recent show in Milan the brand’s long-term collaborator, architect Rem Koolhaas, explains why fashion is a deeply serious design discipline.
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Rem Koolhaas: ‘There’s nothing frivolous about fashion’
Koolhaas, whose firm OMA has worked with Prada for nearly 20 years, explains the “resistance to luxury” behind the Spring 23 set. Citing the “inconvenience and slowness” of conventional backpacks, which must be removed to locate possessions, Koolhaas solved the problem with a frontpack — a .
Koolhaas came up with a “frontpack.” Herzog and De Meuron rustled up a bag printed with a jumble of letters because, as Prada explained, “They spoke about text and . Shaped to be carried on the front, Koolhaas' Frontpack with rounded edges and zipped compartments is designed with practically in mind: all contents are easily accessible, . "In 1984, Prada was single-handedly responsible for the return of the backpack. It became the preferred urban personal-goods bag," says Koolhaas.
In this interview, originally published by Metropolis Magazine as " Koolhaas Talks Prada," Rem Koolhaas explains the reasoning behind this new approach, and how they .
Prada’s show sets have become intrinsic to the presentation of the house’s collections. They are designed by the Rotterdam-based OMA/AMO, led by the eminent Dutch .
Ready to wear Rem's 'frontpack'? Koolhaas, Herzog & de Meuron
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prada frontpack koolhaas|Rem Koolhaas: ‘There’s nothing frivolous about fashion’